After Swine Flu Hysteria: Eight Keys for Effective Pandemic Communications

Following the recent swine flu outbreak and resulting turmoil, many organizations are assessing whether they’re fully prepared to handle such a widespread business disruption. Pandemic-proof communications are critical to understanding how the outbreak is impacting the workforce and what adjustments should be made to keep the business going. Two-way communication via multiple channels is by far the most effective way of reaching all stakeholders and giving employees the means to report on their status—both of which will help companies mitigate the financial and operational impact created by a prolonged outbreak.